Chair Airlines. Crew uniforms and footwear, made in Porto.

Client: Chair Airlines
Sector: Aviation
Year: 2023
Scope: Design · Samples · Production · Delivery

A complete uniform and footwear collection for a Swiss regional airline, including a custom sneaker with the airline's mark in the sole. Designed in Zurich and made in Porto.

Chair Airlines aircraft, branded soles visible at the cockpit window — Tarmac broadcast · ZRH Chair Airlines · 2023

The brief

Chair Airlines needed modern, restrained uniforms for cabin crew and pilots, plus footwear that did not exist in any catalogue. The collection had to work across the full fleet while keeping every detail consistent with the brand.

Chair Airlines cabin crew member wearing the custom sneaker — Cabin crew · custom sneaker

Pilot's feet at the cockpit window, Chair Airlines branded soles in close detail — Cockpit · branded soles, detail

Approach

We selected wool and cotton for long shifts and matched the colors to Chair's brand. For the footwear, we developed a low-top sneaker with the airline's mark in the sole. Chair reviewed and approved every sample before production in Porto.

Outcome

Cabin crew · pilots · ground · footwear
Made in Porto · named partner workshops
The airline’s mark cut into every sole
In fleet

"A uniform isn’t a costume. It’s the brand at thirty thousand feet."

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