NGAVA Studio
Retail & artisan trade

NGAVA Counter

A wardrobe and packaging set that reads as one brand across every counter you run. From the one artisan shop to the hundredth.

Most artisan groups own the brand on the box and rent it on the apron.

An atelier-made wardrobe for bakeries, cafés, patisseries, florists, butchers and delicatessens. Staffwear, customer-facing packaging and reorders that scale from one counter to industrial volumes, all on one signed contract.

Who we work with.

Bakeries, cafés, butchers, delicatessens and florists. Single artisan shops scaling up and industrial groups dressing every counter.

Not a fit.

Print-only or apparel-only engagements. First runs under fifty garments. Engagements without staffwear.

Who this is for
  • Artisan bakeries & patisseries
  • Cafés & specialty coffee
  • Butchers & charcuteries
  • Delicatessens
  • Florists
  • Multi-location food retailers
  • Industrial bakery groups
What we solve
  • 01

    Generic kraft packaging that contradicts the quality of what is inside the box.

  • 02

    Aprons and caps that look like uniform-rental, not your brand.

  • 03

    An identity that drifts from counter to packaging to carrier bag, and reads as three different brands by the time the customer is at the door.

  • 04

    No premium supplier willing to take small artisan runs at a serious quality level.

  • 05

    Reorders that arrive after the season has started, every time.

  • 06

    Packaging volumes too small for the big factories, too large for local printers. Nothing in the middle until now.

What changes once it ships

What the team notices, once the wardrobe is in use.

  • 01

    One visual signature carries from apron to packaging to carrier bag. Every customer touchpoint reads as the same brand.

  • 02

    New locations open with a pre-packed identity kit, not a last-minute scramble at the printer.

  • 03

    Seasonal packaging drops land on a calendar, sized to the season, ready before the season starts.

  • 04

    Volumes scale from the artisan run to the industrial without changing supplier. The same Porto workshops cut the fiftieth apron and the fifty-thousandth.

  • 05

    Replacement aprons, damaged stock and new-hire kits run on a standing programme.

  • 06

    One signed contract runs from Zurich design through production in the named Porto workshops to every reorder, with QC on the bench before a single apron leaves the floor.

What we hold from brief to reorder

Three sets of work on one signed contract. The pieces we design and make. The operations that bring them to a counter at any scale. The supply that keeps the wardrobe alive season after season, whether you run one counter or a hundred.

01
Scope

What we design and make

  • 01 Aprons & staffwear
  • 02 Caps & headwear
  • 03 Customer packaging
  • 04 Carrier bags
02
Operations

How we bring it to life

  • 01 Validated samples
  • 02 Small-run production
  • 03 Industrial scale-up
  • 04 Per-counter delivery
03
Lifecycle

What stays running

  • 01 Reorder programme
  • 02 Seasonal drops
  • 03 New-location kits
  • 04 Replacement cover

How we build NGAVA Counter

Six phases. Each one reviewed and signed off before the next begins. Each phase closes a specific risk on the way to a wardrobe that ships, and the phases hold at any scale, from the single artisan shop to the factory bakery.

Timeline ~14 weeks from kickoff to first delivery · lifecycle programme ongoing thereafter
  1. 01

    Planning

    We learn your goals, your team, your standards and your timeline.

  2. 02

    Design

    We prepare designs, materials, production specifications and a detailed production plan for your approval before making samples.

  3. 03

    Samples & Fittings

    We make samples, test the fit and refine details until you approve production.

  4. 04

    Production

    Our trusted workshops in Portugal produce the approved collection in small or large quantities.

  5. 05

    Quality Check

    Our Porto team checks items during and after production. Products with defects are not shipped.

  6. 06

    Delivery

    We pack and ship your order by employee, location or bulk delivery across Europe and worldwide.

Three ways to engage

Start with a focused diagnosis, commission the full identity, or move into a managed supply programme that scales with every new counter you open. The scope is tailored to your business.

Tier 01

Concept Package

Focused diagnosis. Direction before commitment.

Timeline
3–4 weeks
  • Discovery workshop with the founder or operations lead
  • Counter and brand analysis
  • Moodboard and product direction
  • Initial apron and packaging concepts
  • Sample roadmap
  • Production plan at your target scale
Tier 02

Identity System Package

The full NGAVA Counter.

Timeline
10–14 weeks
  • Full apron, headwear and accessory design system
  • Customer-facing packaging and carrier design
  • Validated samples for fit, weight and print fidelity
  • Tech packs and production specs
  • Production in the named Porto workshops, small run or industrial
  • Per-counter or kit delivery
Tier 03

Managed Supply Program

We run the supply. You run the counters.

Timeline
Annual programme
  • New-location opening kits
  • Replacement and damage cover
  • Seasonal packaging drops
  • Reorder portal access
  • Approved catalogue across staffwear and packaging
  • Recurring quality control
What this system is not

A clear refusal list is part of the work.

  • Print-only or apparel-only engagements. NGAVA Counter is one integrated wardrobe, not a single-discipline supplier.

  • One-off branding without a recurring supply commitment.

  • Production split between our named Porto workshops and any third-party supplier not on your contract.

  • First runs below roughly fifty garments or five thousand packaging units. Smaller runs are not suitable for this sampling and production model.

  • Engagements where staffwear is excluded. We are not a packaging-only shop.

Chair Airlines: a crew wardrobe, made in Porto
Case study · Aviation Chair Airlines: a crew wardrobe, made in Porto
Proof: Chair Airlines

The most public reference today is a complete Swiss airline programme. Cabin-crew uniforms, pilot detailing and a custom sneaker with the airline's mark cut into the sole. Designed in Zurich and made in the Porto partner workshops, on one contract. The same contract holds every NGAVA Counter engagement, from the single artisan shop to the national bakery group.

Read the case
Sample policy

We make and test samples before production. Materials, patterns and workshop requirements are agreed before sample work begins. Production starts only after the samples are approved.

Your brand at work

Begin with the Concept Package

We answer inside one business day with a scoped Concept Package proposal. Mutual NDA on the first call.